More work, less overview: the impact of growth on planners without technology support

The pitfalls of exponential growth without technology

When a wholesale business grows, the complexity of its logistics grows with it. What used to work can suddenly become unworkable. Perhaps you recognise this: where you used to have an overview of daily routes and deliveries, you now find that you spend more and more time manually organising orders. The administrative burden increases and you are constantly distracted by ad hoc requests and last-minute changes. The stress of getting everything organised on time and correctly is increasing by the day.

Without technology to support you, you risk getting bogged down in inefficient processes. Manually tracking routes, scheduling deliveries and communicating with drivers becomes increasingly difficult as volumes increase. This increasing complexity can lead to mistakes, such as wrong deliveries or even forgotten orders. And in a growing organisation, one mistake can quickly lead to a chain reaction of problems.

The consequences of growth without technological support

The consequences of growth without technological support are obvious. First, there is the increasing workload. You find that your days get longer and longer, and you have to work overtime more and more often to get everything done. Stress builds up, and the sense of control begins to disappear. The quality of work can suffer, which in turn affects customer satisfaction and your company's reputation.

In addition, the lack of technology can lead to a lack of oversight. Instead of planning strategically and looking ahead, you are constantly putting out fires and solving ad hoc problems. As a result, you have less time to focus on optimising processes or improving customer satisfaction. As a result, business growth may actually stagnate because logistics can no longer keep up with the pace.