New opportunities for last mile delivery after dropped parcel service Budbee

Package delivery company Budbee stops home deliveries

A week ago, Jørgen Höppener, general manager at Instabee Group, shared in a LinkedIn post that Budbee is making a strategic change: they will stop offering home delivery services entirely and focus exclusively on delivering to parcel lockers from now on. This decision raises questions for both consumers and business owners who rely on the flexibility of home delivery. 

For entrepreneurs who rely on home delivery services for their last-mile logistics, this change poses a greater challenge. Businesses that rely on fast and direct deliveries to their customers through Budbee may now face delays or dissatisfied customers. In addition, not every product is suitable for vault delivery, so choosing Budbee puts these business owners “on the street” in terms of logistics.

Uncertainties and challenges when outsourcing last mile delivery services

As a business owner, when you outsource last mile delivery to an external service, you may face several difficulties and dependencies that can negatively impact customer satisfaction and your business operations. These include loss of control over the customer experience, less flexibility, increased risk of errors, dependence on the performance of the delivery service, higher long-term costs , outsourcing customer communications, loss of brand consistency and uncertainty about delivery of delicate products and delivery times.

Opportunities and benefits offered by in-house delivery

The demise of parcel delivery company Budbee now offers the very opportunity for many entrepreneurs to set up their own last-mile delivery service. This not only has practical advantages, but it also allows entrepreneurs to differentiate themselves from their competitors in several areas. Here are some of the benefits listed below:

• Complete control over the customer experience

With in-house last mile delivery, you are in control of how your customers experience the service provided. This allows you to tailor delivery to their expectations and reinforce your brand with a friendly and reliable delivery team.

• Flexibility in delivery times and services

In-house delivery gives you the flexibility to clarify and meet customer needs, such as same-day delivery and delivery at specific times, giving you an edge over competitors.

• Faster deliveries

Self-managing means faster, more efficient deliveries, especially for businesses where fast delivery is important. This sets you apart from competitors who face delays with outside services.

• Long-term cost savings

Although setting up your own delivery service requires an investment, you save costs in the long run through control over prices and operational expenses. You can also achieve economies of scale.

• Direct communication with customers

With in-house delivery, you have direct contact with customers, which improves customer service and strengthens loyalty through quick, personalized feedback.

• More sustainable image

Self-delivery offers the opportunity to choose sustainable options, such as electric vehicles, which strengthens your image as an environmentally friendly company.

• Brand consistency and branding

Self-delivery allows you to fully align the delivery experience with your brand identity, from packaging to the appearance of your delivery drivers, ensuring consistent brand perception.

• Customized services for customers

In-house delivery enables unique delivery options, such as white-glove delivery or extra care for delicate products, allowing you to stand out.

• Short lines of communication and problem solving

With in-house delivery, you resolve problems faster, such as missed deliveries, reducing the likelihood of negative customer feedback and increasing your reliability.

• Unique customer service proposition

In-house delivery allows you to offer premium services, such as evening or same-day delivery, which differentiates you as a customer-focused company.